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Acorns is built to facilitate commission-free micro investing in a diversified portfolio of index funds offered by the world’s largest asset managers; purchase fractional shares; and save and invest small amounts of money frequently. The app can also help identify and gather found money, such as rebates and rewards, which can be swept into a customer’s investment account.
The company was founded by Walter and Jeff Cruttenden along with a team of mathematicians, engineers and brokerage operations professionals. Acorns is advised by Nobel Laureate, Dr. Harry Markowitz, the father of Modern Portfolio Theory.
Acorns has pioneered micro investing, enabling a new class of investors.