AuthenticWatches.com® is a family owned and operated business dedicated to offering Swiss made luxury authentic watches at unbeatable prices.

Unlike most online watch retailers you may encounter, AuthenticWatches.com® started in the industry as an authorized dealer of watches and jewelry. The family business, known as McPherson Jewelers, had been family owned and operated since 1979.

Wanting the business to grow and expand its southern California base to an international scale, a bold decision was made to venture into the online marketplace. In this day and age, what better way is there to serve a larger proximity of clientele than by transforming to an online business? And so, the still family owned and operated business was re-branded as AuthenticWatches.com®. Key to continuing the success of the business has been serving online clients the way they were served at McPherson Jewelers - like family. The biggest benefit our company has found from the retail to web-based transformation has been the ability to mark prices at more accessible rates to please our clients. By ordering items in mass volume, we are awarded with heavy discounts, which we pass along to our clients.

Strictly specializing in Swiss timepieces, we are capable of offering even more competitive prices. Rather than selling our pieces with high markups, we prefer to be humble with our margins so that our clients can reap the benefits of online shopping. Rest assured, our timepieces are of the best quality, brand new, and most importantly - 100% authentic. AuthenticWatches.com® will only sell products that we would enjoy owning ourselves. Don't hesitate to call if you have any questions about who we are or what we do - we will be more than happy to be of service. Current brands we carry are TAG Heuer, Breitling, Omega, Baume & Mercier, Gucci, Longines, Oris, Rolex, Cartier, Rado, Zenith, Chopard, Movado, Tissot, Michele, Hamilton, MontBlanc, Raymond Weil, Panerai, Jaeger LeCoultre, Audemars Piguet, Blancpain, Chanel, Christian Dior, Tudor, Hublot, IWC, Ulysse Nardin, Prada Handbags, as well as Jewelry.