End date: 2021-07-06
End date: 2021-05-31
End date: 2021-06-30
It's 1989. Bicycle enthusiast Michael Eidson is competing in the Texas "Hotter'N Hell 100" a 100-mile road race. Water is vital to surviving the race and as an emergency medical technician by trade, he fills an IV bag with water, slips it into a sock and stuffs it into his jersey. With a hose over his shoulder, he clamps it with a clothespin. Hands-free hydration is born.
Courage, conviction and imagination. It evolved from an IV bag in a tube sock sold by a motorcycle-driven sales force of one. Our core values remain the same and drive everything we do - from inventing the hydration category to becoming the world's leading maker of hydration solutions. Oh yeah...about those folks who laughed at Eidson? Well, chances are they've got a CamelBak strapped to their back or in their bike cage these days. Go figure...