About Dan Murphys
The business began when the young, ambitious Dan Murphy leased a licensed grocery store at 290 Chapel Street, Prahran, Melbourne, in 1952. It was less than a kilometre from, and deliberately in competition with, the business run by Dan’s father, Timothy, known as T.J. or Ted Murphy, on Commercial Road.
Dan Murphy claimed the Murphy name has been synonymous with liquor retailing since his grandfather, Daniel Murphy, established a business in 1878 and, using that date in the marketing of his new venture, he began trading his life’s passion—fine wine.
Dan immediately began doing things differently. He bought in bulk and sourced many of his wines directly from overseas. He wrote stories and reviews about his wines, he held social functions and started a wine club.
Dan Murphy’s retail concept was simple: offer the most extensive range at the lowest prices possible; add a passionate enthusiasm for what you sell; and you’ve got an unbeatable offer.
That's the Dan Murphy tradition that continues today in over 220 stores around Australia.
If you have never been to a Dan Murphy’s store, you are in for a rewarding experience. Simply, you will find the largest liquor range in Australia. Over 6000 different wines, local, imported, old and rare ... we cater for all tastes. We also have more varieties of craft and imported beers and spirits than most bottle shops.