About Gerberlife
The best way to tell the Gerber baby biography is to begin with a little Gerber history. In the summer of 1927, Dorothy Gerber was tediously hand-straining solid food to feed to her seven-month-old daughter, Sally. Dorothy suggested to her husband, Daniel, that perhaps the task could be handled more easily at the Fremont Canning Factory, where the Gerber family business produced canned fruits and vegetables.
After extensive research and testing, the first Gerber baby food batch was ready for distribution in late 1928. To help attract the interest of grocers and introduce mothers of young children to the convenience and nutritional benefits of commercially–available baby food, the Gerber’s advertised extensively and issued Gerber baby food coupons. The ads and coupons featured the angelic face of the Gerber baby and were extremely successful. Within six months, Gerber baby food was being distributed nationally, and 590,000 cans were sold in the first year. Thousands of mothers nationwide were proud to be raising their own "Gerber babies."