Get 30% off one-time purchase products $40+
Get 30% off one-time purchase products $40+ with code:
Get 20% off one-time purchase products $30+
Get 20% off one-time purchase products $30+ with code:
For a limited time only, Double Sided Toothbrush is available starting at only $12.50
Use APUT30 for 30% off the Utensils + Travel Case
Use APUT30 for 30% off the Ergonomic Utensils with Travel Case
Ergonomic Utensils with Travel Case
For a limited time only, Ergonomic Utensils with Travel Case available starting at only $14.50
Happy Mother's Day! Get 15% off orders of $30 or m
Happy Mother's Day! Get 15% off orders of $30 or more with code:
Get $9 off when you bundle the All Over Bib, Ergonomic Utensils & Convertible Cup
Get $10 Off when you bundle the All Over Bib, Convertible Cup & Stainless Steel Utensils
Get $7 Off when you bundle the Convertible Cup, Silicone Spoons & Suction Bowl
Get $9 Off when you buy the All Over Bib, Silicone Spoons & Ergonomic Utensils
Sign up for our newsletter and get 10% off
Sign up for our newsletter and get 10% off!
Shop the Surprise Colors Sale!
Shop the Surprise Colors Sale! Save big on essentials, no code needed!
Hi! I'm Maya Shalev, founder of Grabease. I always loved problem solving (possibly due to my previous life as a lawyer and trained mediator) and I loved observing my babies’ development.
With each child, a new product was born as well, a product I felt was missing in the market and could help babies and parents.
I fell in love with the product development world and the entrepreneurial bug and so I founded elli&nooli.
Since then, I have developed, patented, and helped other moms develop meaningful products.
With the birth of my third child and the patented grabease line of products, I felt the need to combine a social aspect to my works and so I started PROJECT elli&nooli which is dedicated to supporting babies in need.