About Branded Online- Hard Tail Forever
We've believed for some time now that the future is female. That's a big statement, we know, but we believe that real progress goes hand in hand with the empowerment of women everywhere. And we speak from experience.
Twenty-five years ago, our founders, Dick and Patty Cantrell launched Hard Tail, a pioneering lifestyle and active-wear line celebrating female athleticism. At its core: a girls-can-do-anything philosophy, inspired by the couple's three daughters. Dick and Patty's vision was to not only create an innovative brand rooted in relaxed California living, but also one that would motivate young women to defy stereotypes, break barriers, and achieve their dreams.
What started as a small company out of the Cantrell's Los Angeles home in 1992 has evolved into an internationally renowned, family-owned and operated business, recognized as much for its focus on California manufacturing and classic designs as its commitment to strong females everywhere.