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About Ideal World screenshot

Where we are incredibly passionate about delivering a dynamic and entertaining shopping experience via our multi-channel approach. Working closely with our stakeholders, be they suppliers, investors, employees and of course our customers we are proud of our unique and innovative approach to TV and Web retailing. We are determined to create a constant stream of innovative, entertaining and must-have products supported by both strong Brands and our own unique retail brands, which will constantly ensure we provide excellent value and delight our shoppers.

We have embarked on a strategy of continual improvement in the last few years which has placed our customer first in whatever we do. Thus, via our approach to total supply chain stewardship, we have created a logistics and fulfilment offer which constantly meets our shoppers’ needs for value, innovation and service time and time again.