India Hicks founded the company in early 2015 with two experienced business-minded partners, Konstantin Glasmacher, a serial entrepreneur and developer of innovative and disruptive business models, and Nicholas Keuper, former Managing Director with The Boston Consulting Group.

After years of creating collections for traditional retail, she decided to take a different, and far more personal, route in launching her own brand. “I didn’t want my product sitting cold on the shelves of a Bergdorf Goodman.”

Rather, the exclusive collections of well-crafted gifts, beauty and accessories are sold through networks of entrepreneurial women, creating a more meaningful shopping experience.

Each piece, designed by India and inspired by her British heritage, island life, and madcap daydreams, has a story. These stories (and collections) are shared by our Ambassadors, with friends old and new… Building strong, solid businesses without ever having to go into an office again.