About Joanieclothing

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Feel-good clothing with a nod to nostalgia. Making everyday dressing a little more fun!

We love vintage style; the timeless silhouettes, the retro prints and the unique designs that define each decade. We’re inspired by nostalgia, taking the best bits of vintage clothing and reimagining them for the modern, everyday wardrobe.

We’re named after a true vintage icon too! Our brand’s namesake is our Designer’s Great Aunt Joanie, who enjoyed nothing more than curling up with a good book and a cup of tea.

At Joanie, we aim to replicate the thrill of the find. Falling in love with one of our styles is like discovering a real gem that fits you perfectly, is easy to care for and will be treasured for years to come.