Rebooted every week with a complete change in products, get up to 80% OFF with the KING streetwear sale. All items subject to availability. Once they are gone, they are gone.The clock is ticking...
End date: 2024-06-29
End Of Line Clearance Sale.Over 100 specially curated throwback and vintage pieces.Very Limited units - first come, first served...
End date: 2024-06-29
50% OFF Site WideUse code: KING50Full Price Items Only*excludes Sample Caps
End date: 2024-06-29
SILVER LINING - The new collection from KING
The AW23 'Silver Lining' collection is designed to interconnect with its environment, with dulled washes, matte fabrication and a subdued pallet for moving subtly through the city.The rebellious hand sprayed logos make an assuredly disagreeable statement, in contrast with the melancholy. Yet eternal optimism is communicated through each design, inviting you to look up and engage with your fellow man.
End date: 2024-01-30
The KING Summer Sale starts hereUp to 60% OffNew items addedLimited time only
End date: 2023-08-30
DERANGED CapsulePre-Order NowNo re-stocksKing-apparel.com
End date: 2023-07-30
60% Off Summer EssentialsFor a Limited Time OnlyWeb Exclusive
End date: 2023-08-06
Flash sale - use code WEARETHECROWN at checkout for 20% off King Apparel this Bank Holiday weekend. Offer ends midnight Monday 8th May
End date: 2023-05-08
Exclusive early access to our Black Friday sale. Get 50% off selected lines.
End date: 2022-11-21
MILEAGE - THE NEW COLLECTION FROM KING
The New MILEAGE collection from KINGKairo Keyz | Michelin Shin | KINGIntroducing the first ever music video fashion lookbook with grime artist Kairo Keyz, producer Michelin Shin and KING.The MILEAGE project is a unique visual representation of our shared roots and long-standing position as major lynchpins in UK street culture.
End date: 2023-02-27
Up to 70% off across hundreds of streetwear essentials.
End date: 2022-07-03
The KING BIG WINTER SALE is ON! Up to 70% off across hundreds of streetwear essentials.
End date: 2022-02-27
KING - New Collection 'Below Horizon'
ING Presents the New Collection - Part 1+2. Ambient Dark > Below HorizonThe Ambient Dark operators, peaking in their creativity with the dawn light Below Horizon. The witching hour for our legion of followers - when beats are completed, lyrics laid, streams locked off and raves shut down. A collection built for you.
End date: 2022-03-29
KING - New Collection 'Ambient Dark'
KING Presents the New Collection - Part 1. Ambient DarkPaying homage to our legion of followers - who operate anonymously outside of regulation hours - the midnight producers, the early hour studio sessioners, the twilight streamers, the grime ravers, the 4am gamers - moving in the Ambient Dark
End date: 2022-05-24
NEW SUMMER COLLECTION - Vision Lifted - Diversion Ends
It’s been too long, restrictions on restrictions, but change is here and we’re going all out with lifted vision as diversion ends. Time to level up your dusty wardrobe and move with confidence as you navigate the post-pandemic landscape. We’re bringing premium quality across solid staples, summer twinsets and graphic pieces with our trademark luxurious embroideries, treatments and prints. We've always got your back.Diversion Ends > Vision Lifted > We Move
End date: 2021-09-29
The Manor Camo Umbrella - Web Exclusive
Deflect that L when its raining sheets, with the KING Manor compact umbrella. Featuring custom camo print and white STREETS ARE COLD print, this is a premium 3 fold construction with a button operated automatic open and close mechanism. Only produced in very limited numbers.
End date: 2021-10-24
KING Tennyson Gold Pack Release
The web exclusive Tennyson Gold Black Injection pack has landed! Backed by YouTube sensation Rants N Bants, the pack includes a curved peak cap, t-shirt and tracksuit produced in strictly limited numbers and only for the most certied. These are flying so move for your pack today.
End date: 2021-10-24
Roll deep in these pandemic times with the KING AW20 face mask hoodies. A concept we developed back in 2015 but which is now central to any discerning wardrobe. Integrated lycra mask/snoods on our premium 300gsm brushed back fleece across five different designs. Featuring Avant-garde musician and style icon Ryan De La Cruz. These are the levels. This is how we move.
End date: 2021-05-29
KING x FFSYTHO - Bop Through Ya Manor
In the tradition of championing and working with emerging, future talent we are ALL IN on the UK’s burgeoning roster of female artists, and one name in particular, that we know is set for the highest of levels - FFSYTHO. With the sickest flows, creative spark and a personality to match we picked things up for a candid ‘day in the life’ expose of FFSYTHO - the artist and the individual. Clothes shopping, recording sessions, bagging refreshments and diggin’ in the crates - all part and parcel, when you BOP THROUGH YA MANOR.
End date: 2021-06-29
Signed to Graduation Records and at the forefront of the new wave of UK Rap, ‘Big M’ – Myers – already has the street scene locked. Championing talent at the grass roots, Myers is a firmly enrolled member of the KING affiliates, with our summer collection being at the top of Myers list.
End date: 2021-06-29
About King Apparel
We started with just the seeds of an idea. 2003 - in the humble surroundings of London's East End.
At the time ‘streetwear’ as we now know it, didn’t exist. Owning and starting a brand was reserved for the corporations and privileged few. But we had one simple aim – to change that and create a British streetwear brand that set the standard to uphold the culture that we are an integral part of.
Our background came from the underground UK music scene, from design and skateboarding but with two major hurdles. We had zero fashion knowledge and zero money. Undeterred we were clear in our vision and goals.