Up to 40% OFF JEANS! Get your fave fits for spring and save – online and in stores.
End date: 2024-04-25
GOING ON NOW: Up to 50% off your new favorite styles! Don’t miss out.
End date: 2024-04-26
New Markdowns Added, Up To 75% Off! + $39.99 Denim
New Markdowns Added, Up To 75% Off!
Shop the Cloud Soft Collection at Lucky Brand!
Lucky Cloud Soft. A collection of cozy essentials and stylish loungewear made with our softest fabrics yet in feel-good fits for 24/7 comfort.These super-soft and cozy pieces will give you all the feels. Who says you have to choose between comfort and style? Meet Cloud Soft: cozy-cool pieces in our softest fabric yet.
Discover our newest arrivals at Lucky Brand!
Discover our newest arrivals at Lucky Brands!
Enjoy free shipping and returns on all orders over $75!
Enjoy free shipping and returns on all orders over $75. Shop now at Lucky Brands!
About Lucky Brand
We know that jeans are much more than just denim and grommets; they’re a true blue American icon.
Staying true to the rich heritage — and authentic, all-American spirit — of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. We gave them their distinctively Lucky look by literally putting them through the wringer — ripping, fraying, sanding, patching and washing by hand — to give them true character and soul. Then, we added authentic hardware, personalized touches and playful details, and an American legend was born.
Our jeans are made for the free-thinker, the artist, the dreamer; they’re made to dance, work, run, jump, play and rock ‘n’ roll (just like you). Our inspiration doesn’t just come from the rugged workwear of denim pioneers, but from the free spirit and laid-back lifestyle of our Southern California roots. We find inspiration everywhere, from the secluded outlooks of Big Sur, to the old-school tattoo parlors of Venice and the beautiful beaches of Malibu. We reference music, art and photography — old and new — to create truly unique pieces that you’ll wear over and over again.
Lucky Brand locations can be found all over North America – 251 stores (and counting) — as well as in select department stores, and online at LuckyBrand.com.
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