Going On Now: Up To 75% Off Sale Styles
The End of Season Sale is ON! Score extra savings on Sale styles for her and him, up to 75% off.
End date: 2025-05-01
Spring It On! Shop Up To 50% Off
You’re ready for spring – but is your wardrobe? Shop up to 50% off spring styles for her & him, going on now.
End date: 2025-05-01
Don’t Miss Out! Up To 75% Off Sale Styles
Hurry! Shop up to 75% off wear-now Sale styles for her and him before they’re gone.
End date: 2025-06-01
Don’t Wait! Get Your Gifts In Time
Hurry! Order your gifts by 11:59 PM ET on 12/18 for guaranteed Ground Shipping delivery by Christmas.
End date: 2025-12-19
Last Chance! Order Your Gifts Now
HURRY! Order your gifts by 12 PM ET on 12/20 for guaranteed Overnight Shipping delivery by Christmas.
End date: 2025-12-20
There’s Still Time! Order Your Gifts Now
Don’t wait! Order your gifts by 12 PM ET on 12/19 for guaranteed 2 Day Shipping delivery by Christmas.
End date: 2025-12-20
New Markdowns Added, Up To 75% Off! + $39.99 Denim
New Markdowns Added, Up To 75% Off!
Shop the Cloud Soft Collection at Lucky Brand!
Lucky Cloud Soft. A collection of cozy essentials and stylish loungewear made with our softest fabrics yet in feel-good fits for 24/7 comfort.These super-soft and cozy pieces will give you all the feels. Who says you have to choose between comfort and style? Meet Cloud Soft: cozy-cool pieces in our softest fabric yet.
Discover our newest arrivals at Lucky Brand!
Discover our newest arrivals at Lucky Brands!
Enjoy free shipping and returns on all orders over $75!
Enjoy free shipping and returns on all orders over $75. Shop now at Lucky Brands!
We know that jeans are much more than just denim and grommets; they’re a true blue American icon.
Staying true to the rich heritage — and authentic, all-American spirit — of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. We gave them their distinctively Lucky look by literally putting them through the wringer — ripping, fraying, sanding, patching and washing by hand — to give them true character and soul. Then, we added authentic hardware, personalized touches and playful details, and an American legend was born.
Our jeans are made for the free-thinker, the artist, the dreamer; they’re made to dance, work, run, jump, play and rock ‘n’ roll (just like you). Our inspiration doesn’t just come from the rugged workwear of denim pioneers, but from the free spirit and laid-back lifestyle of our Southern California roots. We find inspiration everywhere, from the secluded outlooks of Big Sur, to the old-school tattoo parlors of Venice and the beautiful beaches of Malibu. We reference music, art and photography — old and new — to create truly unique pieces that you’ll wear over and over again.
Lucky Brand locations can be found all over North America – 251 stores (and counting) — as well as in select department stores, and online at LuckyBrand.com.