Mix & Match Undies 6 for $39! Shop your favorite styles
End date: 2025-05-07
Bras from $16.99 Plus Buy More and Save
Bras from $16.99 Plus Buy 3+ Get Extra 20% off
End date: 2025-05-13
Smooth, Shape or Sculpt, 25% off Maidenform Shapewear!
End date: 2025-05-13
Buy 2 or More Bras, Get Free Standard Shipping! US addresses only
End date: 2025-06-02
Free Standard Shipping with purchase of 2 or more Bras.
End date: 2025-07-10
Shop now and enjoy up to 50% discount on your order. Discount applied automatically in cart.
About Maidenform
Maidenform Brands is a manufacturer of women's underwear, founded in 1922 by seamstress Ida Rosenthal; Enid Bissett, who owned the shop that employed her; and Ida's husband, William Rosenthal. They rebelled against the flat-chested designs of the time and instead produced both dresses and support undergarments, particularly bras that accentuated the natural shape of a woman's figure, hence the name Maidenform.
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