Founded in 2006
We started Monki because there was no Monki. A storytelling brand offering great fashion at competitive prices aiming to be kind to the world and empowering the young women in it.

Our mission
Our mission is to empower young women to express and feel great about themselves through our brand experience.

Our vision
To become the most loved fashion brand.

Whether we address body positivity, sustainability, periods or simply new fashion trends – the Monki brand experience inspires young women to feel that they are loved, just the way they are.

Our global community is at the heart of everything we do. To support each other, share a laugh and to challenge the norm – we have created a world in which it’s ALWAYS cool to be kind and everyone is welcome.

Monki has over 120 concept stores in 19 markets. Online, monki.com delivers to 28 markets, and via International shipping to an additional 64 destinations worldwide. Monki is a freestanding brand in the H&M group.