Mushmina is an ethical fashion brand born out of a love for unique, custom-designed clothing and accessories, preserving traditional methods of skilled artisans, and a passion for world travel. Inspired by the global fashion sensibility of sisters Heather O’Neill and Katie O’Neill to create a socially conscious brand for customers who want to look good and do good, we are committed to the economic empowerment of women and employment of artisans in Morocco.

An embodiment of ethical clothing and timeless style, Mushmina means ‘little sister.’ Our mission is to create a sisterhood of women around the world who together are designing change. More than 80% of the skilled artisans Mushmina collaborates with are women, we partner with over 150 artisans to support handmade craft and small scale production in homes and workshops throughout Morocco.