Frustrated by the ordinary world and the endless ‘faceless’ products available on the high-street, Freddy Furber in early 2012, sought to reinvent the wheel of what it meant to be a well-groomed 21st-century modern gentleman.

Percy Nobleman (Percy’s surname “Nobleman” is an example of nominative determinism) captures these feelings through the comic books series, The Adventures of Percy Nobleman, originally published in 2015 as the world’s first Instagram comic book series.

Percy has developed an extensive line of premium men’s grooming products alongside writing a series of comic books to enhance the consumer experience when purchasing each product. The comics were distributed inside the product packaging.