About Pictarworld
We are experts in the photography business with over 20 years’ experience in the world’s leading companies designing camera bags, straps and studio equipment - we know a thing or two about the needs of photographers!
We realized that traditional photography was dying, as people started using the cameras on their mobiles, instead of having a camera as a stand-alone device. Sales of DSLRs and traditional cameras were sliding. A new generation had grown up with nothing but a mobile phone for their camera.
Although everyone was taking photos with their mobile phone, we knew people were frustrated with its limitations. We realized there was a need to turn a mobile phone into a proper camera, and so Pictar was born.