Play is fundamental, a hard-wired universal concept. We come into the world knowing how to eat, breathe, sleep… and play. These human essentials cut across cultures, politics, ethnicities and gender.
Play is a constant that still remains ever-changing, reinvented daily by kids and limited only by their boundless imaginations. But there is an artificial line between kids and adults when it comes to play.
Our goal is to erase that line and harness the power of play for everyone—starting with shredding the notion of age limits, of growing up, of losing that spirit of joy. On our journey, we start by asking ourselves, and the world, "Do you still PLAE?"