Hi! We are Dan & Alexandra Lassen from Melbourne, Australia. We founded protectME in 2016 with a clear mission in mind:

“For every australian to live in a toxic free home”

Having been involved for over a decade with the family business, urineFREE, an eco friendly cleaning brand, has made us deeply conscious of the amount of toxic chemicals we are being exposed to everyday, particularly from products used within the home.

After purchasing a new couch and wanting to protect it, we were shocked to see that the main fabric protectors on the market are using highly toxic synthetic chemicals that pose serious health risks to our bodies and to the environment. So many questions were raised: How are these brands still allowed to sell these toxic products to unassuming consumers? Surely there must be an alternative to stain protection that is safe?