Step Aboard the Hogwarts Express and shop Pura Vida’s Newest Harry Potter Collection!
Discount Classification: Entirestore,
Receive 20% off your order with code !
Discount Classification: Entirestore, Discount Percent: 20,
Calling all Disney Lovers: Receive 50% off the Dis
Calling all Disney Lovers: Receive 50% off the Disney Collection at PuraVidaBracelets.com! No code needed. Offer valid for a limited time!
50% off the Disney Collection at PuraVidaBracelets
Receive 50% off the Disney Collection at PuraVidaBracelets.com! No code needed. Offer valid starting 10/12.
Pura Vida Engravables Flash Sale!
LIMITED TIME ONLY! ? Shop 40% off our collection of engravable jewelry, including rings, necklaces, & bracelets
Buy one, Get one FREE at PuraVidaBracelets.com!
Buy one, Get one FREE at PuraVidaBracelets.com! No code needed. Offer valid while supplies last!
New additions to sale! 30% Off TONS of NEW Styles, only at PuraVidaBracelets.com!
Shop the Pura Vida Birthday Sale and receive 30%
Shop the Pura Vida Birthday Sale and receive 30% OFF sitewide PLUS a Free Mystery Bracelet! Offer valid 9/24-9/27.
Pura Vida x Sun Bum Subscription Collab
It's Our Birthday! Our July Exclusive Bracelet Club subscription includes Sun Bum treats, plus get your first 3 months for $33!
Shop Pura Vida's Memorial Day Sale for up to 40% off sitewide!
Shop the Pura Vida Bracelet's St. Patrick's Day Sale for Free Shipping!
Shop Pura Vida Bracelets Back to School Sale and Take 30% OFF Accessories!
Treat Yourself Sale - 30% OFF Everything + FREE Sh
Shop Pura Vida Bracelets Treat Yourself Sale - 30% OFF Everything + FREE Shipping!
Save Up To 50% OFF Select Pura Vida Bracelets Products!
Labor Day Sale - FREE SHIPPING on ALL ORDERS
Labor Day Sale - FREE SHIPPING ON ALL ORDERS Valid: 8/30-9/2
30% Off Site Wide and FREE Shipping from Pura Vida till Sunday, 3/24
About Pura Vida
In the summer of 2010, a college graduation trip to Costa Rica turned into a life-changing business venture for two Southern California friends, Griffin Thall and Paul Goodman. Between the stunning sunsets and the rolling waves, it was not long before these two friends began to appreciate the simple lifestyle of the people they encountered. This is the story of how it all began…
While traveling through Costa Rica, Griffin and Paul crossed paths with two bracelet artisans named Jorge and Joaquin. The colorful handmade bracelets seemed to capture the essence of their journey. At the time, Jorge and Joaquin were living in poverty. They slept with their family in a single crammed room with three beds. After seeing this, Griffin and Paul asked Jorge and Joaquin to make 400 bracelets to take home with them. No one would have expected for this casual encounter to grow into the successful partnership that it is today.
Upon returning home to San Diego, California, Griffin and Paul placed the bracelets in a bowl at a local boutique. Within days the bracelets sold out and everyone was asking for more. Griffin and Paul soon recognized the significance of these simple string bracelets. It was more than just an ordinary friendship bracelet… it was a movement symbolizing the simple things in life.
“Pura Vida” means “pure life” in Spanish, a Costa Rican philosophy that encourages the appreciation of life’s simple treasures. Slowing things down, celebrating good fortune, and refusing to take anything for granted embodies this laid back lifestyle. “Pura Vida” means living life to the fullest. It’s more than just a saying... it’s a lifestyle.
Every Pura Vida product is carefully handcrafted by artisans around the world. The commitment to their craft is conveyed through the quality of their work. The artisan’s dedication to the “pura vida” way of life is demonstrated in the seemingly endless color combinations and innovative styles. Each bracelet is as unique as the person wearing it.
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