Sebastopol and surrounding Sonoma County Is a small, mostly rural countryside area that specialized in Apple farming with a lot of private water wells. Craig started in the water treatment industry as a laborer for Rayne Water system in 1986, where he learned how to install and service water treatment equipment. Craig soon became the sales manager and was quickly promoted to general manager at a new branch located in Redding, CA. So he packed up and moved his family about a four-hour drive from his hometown.

In late 1989, the spotted owl in Northern California became an endangered species. As a result, almost all the lumber mills were closed down, which was the main source of employment in Redding and surrounding areas.

Unfortunately, the new Rayne Water Systems office was closed due to the failing economy in the area. This left Craig without a job. He tried to work in the area, but he could not support his family. He even found himself surviving on fishing the local lakes and rivers for food to feed his family.

So in 1990, Craig went back to his hometown and rented an old building from a friend’s parent that worked a deal with Craig, you fix up the place and we will let you in free of charge for two months to help you get started. With very little money, a lot of hard work and a willingness to succeed, Craig laid the foundation for what would be one of the largest online water treatment companies today with over 49,000 systems sold nationwide.

Craig started the internet part of the business in 2001 and it is still a family owned and operated Company. Our daughter Heather has been working for us since she graduated College in 2008. She is proud to take care of our website design and needs, customer service, sales, and technical support. She is now a partner in the Company.

Our Son Jeremy has been with the company helping Craig with installations and service of systems during the summer months since he was 8 years old. He was Craig's helper and picked up on the technical side of the business quickly. Jeremy started full time with the company in 2014. Jeremy is now 31 years old and takes care of a lot of the technical support, sales, and helps with the day to day task of the business and is now a working partner.

Craig’s wife Debbie helps Craig with the back end of the business which keeps them very busy.