Established in 1981, Rutland Cycling is now a second-generation family business with 14 stores and an industry-leading website. Rutland's stores feature dedicated Electric Bike Centres and offer a wide range of products and services to all types of cyclists, from children learning to ride their first bike, through to performance athletes.

Much has changed in the world of cycling since 1981, but we remain committed to the same vision: to inspire more people to get out and ride a bike. For us, it's about much more than just selling bicycles — we're here to help people achieve their cycling goals. As we've grown, our family values have helped us build a strong team ethos and keep us focused on delivering an excellent experience for our customers.

We believe passionately that to get more people making cycling part of their lives, you've got to make it convenient and easy. So, in our Rutland Cycling stores, you can hire a bike or e-bike, get your own bike repaired or book a Retul bike fit 7 days a week, borrow a courtesy bike while your bike is serviced, and pick up cycle clothing, spares and accessories. We also believe in leading by example and inspiring new cyclists to give it a go, and so we offer demo bikes, led rides, including women-only rides, and bike maintenance classes for all cyclists. In the end, it's all about going the extra mile, both for our customers and each other.

We are proud to have been voted Best Omnichannel Retailer by BikeBiz in 2020, Best Independent Cycling Retailer by BikeBiz in 2013, 2011 and 2010, as well as Total Women's Cycling Award for Best Independent Cycling Retailer in 2014, recognising our support for the long-underserved women's cycling market. In 2018 we picked up the Family Business Award for Retail Excellence.