The European Tour, a company limited by guarantee, operates a broad range of business initiatives essential to its primary mission of administering professional tournament golf. It is a unique business which generates profits for the benefit of the Members – the tournament players – who receive their dividends by way of competing and winning prize money.

The European Tour International Schedule, which in 2009 incorporated the inaugural Race to Dubai, is a thriving global brand; the European Challenge Tour focuses on the future; and the European Senior Tour provides a new start for champions celebrating their 50th birthday.

The European Tour’s corporate identity features the iconic silhouette image of six-time Open Champion Harry Vardon and a world skyline graphic depicting many of the geographical elements built into The 2010 Race to Dubai, featuring a minimum of 47 tournaments in 24 destinations.

Keith Pelley, the Chief Executive of The European Tour, heads the administration staff of 142 based at headquarters in Wentworth, Surrey, with a Board of Directors comprising 12 elected past and present Tour Members and a Tournament Committee of 15 players.

The growth and development of The European Tour is well documented. In 2009 The European Tour International Schedule consisted of 51 tournaments in 27 destinations with prize money of €135,171,337 compared to a total prize fund of €350,000 when the Tour was born in 1972. The European Challenge Tour and the European Senior Tour had prize funds of €4,693,649 and €7,010,456 respectively in 2009. The European Challenge Tour consisted of 24 tournaments in 18 countries and the European Senior Tour 16 tournaments in ten countries.

The funds drawn from sponsors and suppliers, television and ticket sales, hospitality and governments, support a thriving international community in which The European Tour actively promotes the game at all levels.