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About Siobeauty
Our founder, entrepreneur Gigi Howard, started getting chest wrinkles in her late 20’s. Colleagues mentioned that her chest was showing her age while her face was still so youthful. An avid side sleeper and nap enthusiast, Gigi started wearing summer scarves and turtlenecks to hide the deepening wrinkles on her chest.
As a model and then a beauty & fashion publicist, I saw first-hand how the industry could make women feel self-conscious and less than beautiful. I want SiO to help women to feel confident and beautiful at any age.
-- GIGI HOWARD, FOUNDER
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