About SIR the label
SIR is a contemporary women’s wear label founded in 2014 that delivers a collection of minimal and simplistic wardrobe essentials and feminine silhouettes.
Founders Nikki Campbell & Sophie Coote launched their label in response to a gap in the market for minimal wardrobe staples that truly captured the spirit of the Australian lifestyle SIR represents separates, intimates and ready-to-wear styles that are confident, distinctive and versatile. The collections draw inspiration from musings past and present to create fashions that reflect the now but are forever wearable.
For the confident, distinctive and adaptable woman, SIR is the contemporary women’s wear for every day’s adventure.