SOTO is a menswear store that opened its doors on Berlin's Torstrasse in April 2010. Founded by Philip Gaedicke, Omer Ben-Michael and David Fischer, all veterans in the menswear, fashion and media landscape, the goal for SOTO has always been to present a modern take on how a man should dress to the Berlin customer. SOTO presents a wild mix of American, European and Asian designers, allowing you to dress up, dress down and pretty much get the best that is out there for any occasion.