We are on a mission to spark the creative imagination of young people using hands-on technology.
Our award winning make-it-yourself kits and digital tools help kids (and the adults that love them) to make, play, code and invent using technology.

We started in 2012, packing kits on a kitchen table and have now sold over hundreds of thousands of kits in 97 countries! Our kits are in the MoMA in New York and the Design Museum in London.

We sell in over 4000 stores globally including Target, Best Buy and John Lewis.

We’ve collaborated with Google, Code Club, The Prince’s Trust, and the BBC to create the micro:bit—a pocket sized computer designed for kids to invent with and was given to one million kids and is now used in over 40 countries.

Our most recent partnership is with Disney!