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The UNDONE is a unique online shopping destination distinctly defined by aesthetic. Designed for the effortless minimalist, The UNDONE focuses on delivering premium wardrobe essentials, elevated basics and succinct trend pieces to its customers.
Less is more is at the core of The UNDONE's style philosophy, both in the wardrobe and in life.
The UNDONE was founded in 2016 by Sara Crampton (nee Donaldson) creator of minimalist fashion and beauty blog Harper and Harley. Overwhelmed with endless scrolling online to find classic pieces she could wear time, and time again, the idea for The UNDONE was born.
Dedicated to make getting dressed in the morning a whole lot simpler, The UNDONE cuts out the noise of bright colours and flashy trends and focuses on pieces you'll have, love and wear for years to come.