Velocifire was created in 2015 and initially, we were just a small team. The original idea was to design and build a mechanical keyboard for the game. We also put our ideas into practice. In the first two years of the team’s inception, we designed and produced different types and characteristics of gaming keyboards. Although we have won the support and affirmation of some friends, under the pressure of the market and with continuous expansion, the team disagreed with Velocifire’s brand positioning and product development direction. How can we get out of the brand development path that belongs only to Velocifire? How to focus on Velocifire’s products? How can we develop more scientifically and reasonably? These have become issues that Velocifire must consider along with growing and developing.