Hi, we’re Jared and Alix — in love, engaged, and in tune with what it takes to take control of our health.

We created our ViBE line of vegan protein bars because we just weren’t happy with the bars other companies were pushing. We were done with so-called nutrition brands marketing “healthy” food options, but hiding tons of sugar or artificial ingredients in their products — so we decided to do something about it.

We wanted to develop a protein bar that was packed in real nutrition using real ingredients with nothing in it we couldn’t pronounce or identify. Even better, we were able pack in some major flavor without sacrificing the quality of nutrition, which resulted in some pretty amazing protein bars that don’t taste like leather furniture.

It was also important to us that we create our protein bars so that everyone could love them, no matter their diet. We’re both vegan and have mad love for animals, so all of our ViBE bars are also vegan, as well as non-GMO, gluten free, dairy free, and soy free.

As two health-focused individuals, we expect a lot from the foods we eat, which is why we hand selected each of the ingredients in our ViBE bars after working with nutritionists. In fact, Jared is working towards becoming a holistic nutritionist, so we’re extra mindful about the ingredients we choose. We call our main ingredients the “superheroes” of the ViBE line because they’re some of the most powerful foods we could find.

Ever since Jared was a kid, he’s always been enamored with superheroes and the concept of super powers. With these bars all being infused with super food, he thought it was the perfect opportunity to create superheroes and unlock his inner nerd. That is why we are proud to announce our ViBE Infusion superheroes!