About Waft
We are a female-founded team of scent tech experts and Master Perfumers who are obsessed with the science of scents and pure ingredients on a molecular level.
Our goal is to revolutionize the way fragrance is bought, gifted and used by empowering each person to express their own identity with intelligently personalized signature scents for every mood and occasion.
We’re not department store perfume brand pushers, which means that you’re not paying for overhyped marketing and someone else’s brand name. That also means we can focus on our true passion and expertise – providing each person with high concentrations of natural ingredients at the highest quality inspired by their own unique preferences.
Whether you’re a scent novice, enthusiast, or expert (or just looking for a foolproof gift) - we’ve partnered with International Fragrances and Flavors, the NASA of fragrances, to guide your customizable scent journey. And rest assured, Waft is 100% Clean Beauty compliant, Vegan & Cruelty-Free.