As one of the UK’s leading fitness communities, World Fitness engages over 2.5 million followers with the encouragement and challenges they need to carve out their own stories and health-focused lifestyles. In 2019, it merged with Germany’s largest fitness convention, World Fitness Day, to form WFX, a pioneering social-first fitness brand led by your passions, and driven by three core values: power, mindfulness and endurance.